It was in doing a little quick math—the marathon and plane ride cups multiplied by the runners and airline passengers—that Kristina Smithe realized just how much waste was being generated in a short period of time. She then decided she needed to do something about it.
Kristina, 31, is the founder of Hiccup, a cup service serving the race community as well as businesses. “We provide 8-ounce silicone cups as an alternative to single-use cups that are used at aid stations. Our mission is to eliminate cup waste,” says Kristina, who is a Coast Guard veteran and 26-time marathoner who grew up in Marne, Michigan and now resides in Tampa Bay, Fla.
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